2% Of Internet Users Pay For 100% Of Internet Content

2% Of Internet Population Paying For 100% Of Internet

MARLBOROUGH, 11/18/2009 – Only two in 100 people who browse the Internet actually click on the advertisements that fund websites, according to a new report by online ad network Chitika. The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual “clicker,” and the vast business potential that remains untapped for website owners and advertisers alike.

During a two-week period in October, Chitika monitored ad clicks of a sample of 86,683,507 anonymous individuals throughout their 60,000+ publisher network to determine what percentage could be classified as “clickers.” During the two weeks focused on for this study, 1,863,710 of the anonymous individuals actually clicked on an ad at least once, for a 2.15% “clicker” rate.

Clickers Graph
newspaper crowd

Chitika has long championed the idea of knowing when not to show ads, claiming that by being able to accurately predict a user’s likelihood to click, the online advertising world can become at once less intrusive and more effective. Replacing old-media theories of advertising to demographics with predictive targeting towards the people most likely to act on an ad appears more and more viable with improving technology, and can go a long way towards helping online advertising dominate its traditional media counterparts.

About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit http://chitika.com

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966

Posted in How To, Odd News, Odd Stuff & News, Uncategorized and tagged , , .


  1. is indian cialis safe [url=http://www.prettyhotbabes.com/cgi-bin/atx/out.cgi?id=21&trade=http://www.cialisle.com/]prettyhotbabes.com[/url] cialis acquisto in italia <a href="http://www.prettyhotbabes.com/cgi-bin/atx/out.cgi?id=21&trade=http://www.cialisle.com/">prettyhotbabes.com</a> canadian viagra and cialis

  2. buy cialis super active uk [url=http://screen-print-factory.de/gotourl.aspx?url=http://cialisle.com]screen-print-factory.de[/url] cialis bei herzproblemen <a href="http://screen-print-factory.de/gotourl.aspx?url=http://cialisle.com">canadian pharmacy cialis daily use</a> cialis and bp medication

  3. ways to get cialis [url=http://madeforipad.ru/forum/go.php?url=http://cialisle.com]madeforipad.ru[/url] buy cialis at walmart <a href="http://madeforipad.ru/forum/go.php?url=http://cialisle.com">madeforipad.ru</a> erfaring med kГёb af cialis pГҐ nettet

  4. Pingback: uscojufm9r4tue4urtse4

  5. Pingback: https://www.manytube.net/

  6. Pingback: cbd oil

  7. Pingback: https://royalcbd.com/product/cbd-oil-1000mg/

  8. what happens when u take cialis [url=http://scripts.cac.psu.edu/staff/d/p/dpn3/cgi-bin/axs/ax.pl?http://cialisle.com]scripts.cac.psu.edu[/url] cialis good or bad <a href="http://scripts.cac.psu.edu/staff/d/p/dpn3/cgi-bin/axs/ax.pl?http://cialisle.com">buy tadalafil over the counter</a> cialis 5 foro

  9. Hear why Millions are using this White Noise track for SLEEPING through the night. Click on repeat (loop) and sleep all night long. Optimized sound for smart phones and tablets: https://open.spotify.com/track/3UaN05tW5st7nYdxasbXcE

  10. Pingback: conectar joycon a pc

  11. when is the best time of the day to take cialis [url=https://virink.com/away?to=http://cialisle.com]virink.com[/url] back pain and cialis <a href="https://virink.com/away?to=http://cialisle.com">cialis tablet price in india</a> daily cialis work

  12. Pingback: canada skin care

  13. Pingback: 메리트카지노 추천

  14. Pingback: phim sex online

  15. Pingback: men's sunglasses

  16. Pingback: sälja klocka

  17. Pingback: Loozap Cap verde

  18. Pingback: silencil

  19. Pingback: mega888

  20. Pingback: escort kadikoy

  21. Pingback: brokerreview scam

  22. Pingback: sàn forex

  23. Pingback: transcription services online

  24. Pingback: Bsd city

  25. Pingback: sisteme de copiat

  26. Pingback: example of comedy movies in the philippines

  27. Pingback: Home Appliances

  28. Pingback: canada pharmacy

  29. Pingback: hd film izle

  30. Pingback: vancouver handyman

  31. Pingback: casino club

  32. Pingback: how to read soccer odds 1x2

  33. Pingback: Drucker mieten für Veranstaltungen

  34. Pingback: Aaron Lal

  35. Pingback: my mega888 download pc

  36. Pingback: international

  37. Pingback: sex doll

  38. Pingback: silk hair

  39. Thanks for this post, I am a big big fan of this internet site would like to proceed updated.


  40. Pingback: AXBDOLL

  41. Pingback: More about the author

  42. Pingback: 34cr4rxq3crq34rq3r4

  43. Pingback: payroll services singapore

  44. Pingback: c34r54wxw4r34c3

Leave a Reply

Your email address will not be published. Required fields are marked *

Human Verification: In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.