2% Of Internet Population Paying For 100% Of Internet
MARLBOROUGH, 11/18/2009 â€“ Only two in 100 people who browse the Internet actually click on the advertisements that fund websites, according to a new report by online ad network Chitika. The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual â€œclicker,â€ and the vast business potential that remains untapped for website owners and advertisers alike.
During a two-week period in October, Chitika monitored ad clicks of a sample of 86,683,507 anonymous individuals throughout their 60,000+ publisher network to determine what percentage could be classified as â€œclickers.â€ During the two weeks focused on for this study, 1,863,710 of the anonymous individuals actually clicked on an ad at least once, for a 2.15% â€œclickerâ€ rate.
Chitika has long championed the idea of knowing when not to show ads, claiming that by being able to accurately predict a userâ€™s likelihood to click, the online advertising world can become at once less intrusive and more effective. Replacing old-media theories of advertising to demographics with predictive targeting towards the people most likely to act on an ad appears more and more viable with improving technology, and can go a long way towards helping online advertising dominate its traditional media counterparts.
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit http://chitika.com
Research Director, Online Insights