Videos make blog posts, professional and business websites and social media attractive thus more individuals are embracing video ads on various platforms all over the internet. Sites, blogs and social media that have no videos will soon lose meaning to most people hence you should do your best to adopt the use of video ads. Videos can also be used to increase the rankings of your SEO if you use them appropriately. Here are several methods of increasing your SEO rankings using videos.
Add captions or transcriptions to your SEO videos. Search engines crawl and index texts hence you need transcriptions to add text to your video. More people can view and click on a video that has been indexed video properly because search engines rank such videos highly. Video transcriptions or captions allow viewers to watch your videos in public places. Places like hospitals strictly do not allow people to make a noise of any kind therefore if your video ads are noisy, they will not bother to watch them. Video transcriptions allow viewers to turn the videos to silent mode without altering its message.
You need quality videos to ensure that your site matches the algorithms of the search engine. Search engines also consider the number of viewers your videos attract and the relevance of your content to users of the internet. You will attract more viewers when you create quality videos by using a quality camera, ensuring background sound is alright, using professional lighting, and minimize background noise and more. Quality videos are also more attractive to people.
The video should be mobile friendly because most people use smartphones. Ensure that the length, loading speed, dimensions of the video will allow it to be viewed on a mobile phone. Customers get irritated with videos that take too long to load or is too lengthy. The images on the video should fit the size of the screen of any mobile phone. When more customers are comfortable to view your video on their mobile phones, your SEO ranking will grow.
The quality and attractiveness of thumbnails will determine the number of people who will be attracted to your videos. A thumbnail is an image that is displayed on the videos before you click on it. The content of the video is summarized in an image form using the thumbnail. Do not use an auto-selected thumbnail because the viewer may not recognize the video if they want to watch it again or it can become a freeze-frame.